Role of Custom Mobile App Development in the Growth of Business in 2025
Nov 13, 2024
As we are entering into the year 2025, already there are more than 6 billion people using smartphones, which has been steadily increasing each and every year. With smartphone users increasing day-by-day, many business owners, people and companies are investing in developing custom mobile applications to efficiently and effectively reach their target audience by accelerating their digital transformation. According to Statista, mobile app downloads have now exceeded over 250 billion—a significant growth of 85% from 2016. This growth reflects strong change, especially for C-level executives at top companies who now give greater importance to mobile-focused strategies as a core part of their digital initiative. It is now the time when most organizations are targeting iOS and Android app developers with a mobile app development company for developing specifically designed mobile solutions that transform engagement with customers as well as generate business.
This blog covers everything you might need to know about this investment in mobile applications if you are interested but are unsure how to start, or what app would best suit your needs. We will explore the benefits and types of custom mobile apps and compare them with off-the-shelf options to make the right decision for your business.
What is Custom Mobile Application Development?
Different businesses have different requirements and needs. And over here we are not just mentioning a mobile application development company, we are mentioning an industry. Two close competitors can have separate requirements and needs.
Based on the specific requirements and needs, the looks and feeling of your mobile app will depend on the function. A custom mobile app development service is the process of developing multiple or single users based on the company’s requirements and needs.
Usually, custom mobile applications take more time to develop compared to off-the-shelf applications – however, when it comes to scalability, usability and security, other factors of custom app development are a preferable choice. Whether you want to deliver terrific customer service or elevate the loyalty of your customers, customized mobile applications will help you achieve your goals much quicker than off-the-shelf apps. Some of the core advantages of custom mobile application development are:
- Increased scalability
- Improved security
- Simpler maintenance
Difference between custom development and off-the-shelf mobile apps
The table below highlights the differences between custom-developed and off-the-shelf mobile applications covering A-Z aspects like design, development process, scalability, flexibility, third-party integration, security, intellectual property rights, development time, cost, etc. A common question that every business owner searching for is, “Which option is better for my business?” Each option has its pros and cons, and the decision should match with your specific needs and priorities. Whether you want an instant, cost-effective solution or something customized to your unique business requirements, this guide can help you choose the best option…
Types of Mobile Applications
Native Mobile Applications
They are tailored for a specific platform like iOS, Android, or Windows. These apps are optimized for speed ensuring a simple navigation and flawless user experience. For iOS, developers prefer Objective-C or Swift. While for Android, Java and Kotlin programming languages are used. Native apps are excellent in security, performance, and interactivity, and utilize the capabilities of an operating system completely. They generally encounter fewer bugs during development. Although development for different platforms requires different efforts, like the tools of cross-platform development, like Titanium, React, Xamarin and other alternative Software Development Kit (SDK) for both Apple and Google.
Web Applications
They are the type of applications that do not require downloading because they are web-based applications that can be accessed from the browser of a mobile phone. So, in a way to download a mobile application, you do not need to run to Google Play store or Apple App Store.
The benefits of web applications are: –
- People prefer them over mobile apps because they do not consume hardware resources, which include RAM and storage.
- You do not require any approval from the app stores.
- The process of distribution or deployment is simple.
- It offers support on various platforms.
- It is very affordable compared to other mobile application types.
Hybrid Mobile Applications
They are applications with a single base of code. To make it work across many platforms, it is crucial to use an interpreter. Hybrid apps are the only option for you when you want your app to work on multiple platforms. In that case, you are not required to make a separate native app.
Role and Advantages of Custom Mobile Applications
Improved security
Data is the blood and life in today’s digital world, applicable to every business. Along with that, data breaches are turning out to be a concerning factor for every business, so it is necessary to implement the right tactics for better security. When you choose between off-the-shelf apps and custom mobile applications, it is important to see that if you choose the former, you can select the protocol and data-security technology of your choice.
Maximum Scalability
The needs of your business might be ever-changing. For instance, if you are thinking of scaling your business in the upcoming quarter, and you want to add a new feature to your app. Now, it is crucial to note that while most of the off-the-shelf mobile apps are customizable, they do not offer the same level of support and scalability as the custom mobile apps do.
Custom mobile apps can indeed adapt to the changing needs of your business, and they are very scalable. So, whether you want to onboard multiple users or want to include new features in your business, you can easily do that by sharing your requirements with the developers by reaching out to them.
Complete Ownership of Intellectual Property
When it comes to off-shelf mobile applications, you can own the app but not the source code. The same source code might have the chance to be used in other businesses as well. Imagine that you are spending thousands of dollars on the app where you do not become the owner of the source code.
But in the case of custom mobile apps, you have complete ownership of your app, along with its source code. Therefore, you do not have to worry about other businesses or competitors who might use your source code. On the other hand, you can own the source code to create a flawless integration with other apps.
Unlimited and Flexible Possibilities
These days, we see many businesses emerge with innovative solutions. And if you want to make sure that the specific requirements and needs of your businesses are met, you should choose custom mobile applications. Whether you need an app for logistics and customer relationship management, whatever your purpose, to achieve long-term goals, choosing a custom mobile app is an affordable decision and a better strategy in the long business.
How To Create a Custom Mobile App?
Developing a custom mobile application usually starts with understanding your ideas, goals and the features you want to integrate into your app. You’ll need to choose whether your app will only be for Android or iOS, or for both. If you’re searching for how to create a custom phone app, it’s essential to work with experienced and trusted professionals who can help you through the process. As a No.1 mobile app development company in Australia, We, at Sunrise Technologies, can help you design and develop your app efficiently, taking care of the A-Z technical details while ensuring a smooth user experience. After development and testing, your app can be launched and marketed to your target audience for maximum impact.
How much does it cost to build a custom mobile app?
The cost to develop a mobile application varies based on how complicated the app will be, what features are needed, and whether it is an iOS, Android, or dual-platform application. Simpler apps, with fewer features, will cost less to develop, while more complicated apps, requiring integration or real-time capabilities, will be costlier. The cost of developing an app also depends on the experience and location of the development team. You can then make use of a App Development Cost Calculator for a rough estimate of your app’s features. Make sure to well outline the requirements for your app so that you get a quote that is as close to accurate as possible.
So, the custom mobile application can significantly improve your customers experience and engagement and will lead to higher expectations, all while providing genuine and efficient customer service. At Sunrise Technologies, we have expertise in custom mobile app development, and we are dedicated to helping businesses to reach their targeted audience and achieve their goals. As a trusted mobile app development company in Australia, we offer full support to ensure that our clients successfully bring their mobile app ideas to life and drive higher ROI for their businesses.
Sam is a chartered professional engineer with over 15 years of extensive experience in the software technology space. Over the years, Sam has held the position of Chief Technology Consultant for tech companies both in Australia and abroad before establishing his own software consulting firm in Sydney, Australia. In his current role, he manages a large team of developers and engineers across Australia and internationally, dedicated to delivering the best in software technology.
